Ducati will be participating at Dreamforce, scheduled for November 6-9 in San Francisco. The Bologna-based company has been invited to take part in the world’s most influential cloud computing event to speak about the technological innovation and unparalleled customer experience initiatives that set Ducati apart. Being involved for the first time at such an important international event is a significant step for Ducati, and is a testament to the Italian motorcycle manufacturer’s strong reputation also in this specific field.
Organized annually by the global leader in CRM, Salesforce, Dreamforce is the world’s largest software conference and brings together more than 170,000 registered attendees from all over the world. During the four days of the event, participants will have the opportunity to meet pioneers in the field of innovation and learn from the experience of the world leaders in this sector.
“Ducati has a long history of driving innovation with mechanical and electronic solutions that enhance the real-world, physical experience of riding a performance motorcycle. From this foundation, we have been able to evolve the relationship between the rider and machine even further to create a more ‘connected’ experience,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “By participating in Dreamforce, we will share our learnings and expertise to help others challenge traditional techniques by finding new ways to build better relationships with customers and increase ownership loyalty through brand confidence.”
Chinnock will be present at the conference, taking part in the ‘Fortune CEO Series: Leadership Dialogue’ scheduled for midday on Tuesday, November 7. Other Ducati executives due to contribute to the event, meeting members of the public at dedicated workshops, are: Piergiorgio Grossi, Chief Information & Digital Transformation Officer and Stefania Indirli, Head of CRM and Network Development, who will both be present at the San Francisco event with appearances at the ‘Community Cloud Keynote’ on November 6 and at the ‘Identity Management Breakout: Digital Engagement Starts Here: Digital Identity Drives Customer Journeys’ event scheduled for November 8.
The presentations by Ducati representatives will contribute to the analysis of the techniques and strategies used by innovative companies to get their customers involved in the new ‘Customer Era’, also tackling the delicate theme of obtaining success and consensus in the current market situation, where providing clients with easy access to information must no longer be overlooked. Ducati will also welcome conference attendees to a Camp Ducati showroom set up in the Community Cloud Station Area within the Moscone Center where – as an exclusive premiere for the United States – two new models from the upcoming 2018 range will be on display, unveiled simultaneously with EICMA.
Courtesy of Ducati