BMW Motorrad achieved notable financial results in 2016, according to a company press release issued today, selling a total of 145,032 motorcycles and maxi scooters worldwide.
Stephen Schaller, President of BMW Motorrad, offered these remarks on the company’s success.
“2016 was once again a highly successful year for BMW Motorrad. For the sixth time in succession, we have been able to set a new sales record. I would like to offer my sincere thanks to all our customers worldwide for the enormous trust they have placed in us. Over the last six years, BMW Motorrad has increased its deliveries to customers by around 50% (2010: 98,047 units / 2016: 145,032 units). We are well on the way to achieving our planned sales target of 200,000 vehicles in 2020.”
Germany continued to be the top market for the brand, with 24,894 units sold in the country. The USA was second most successful, with 13,730 units sold. BMW also notes growth in a number of European countries with significant gains made in France (13,350 units), Italy (12,300 units), Spain (9520 units) and the UK (8782 units). Asian markets also expanded, with China achieving 52.7% growth (4580 units) and Thailand growing by 42.1% (1819 units).
The top performing model worldwide is the R1200GS and its more rugged iteration, the R1200GS Adventure. BMW moved 25,336 units and 21,391 units, respectively, in 2016. BWM’s S line, including the S1000RR, S1000R and S1000XR, were successful as well with 16.3% of total sales volume coming from this family, 23,686 units. Interestingly even here it was the adventure-biased S1000XR that saw the largest percentage of growth, with 8835 units sold, a 74.6% increase. The S1000RR sportbike, on the other hand, sold 9016 units, a 5.8% decrease compared to the previous year.
BMW Motorrad is looking for even more success in 2017, with offerings at opposite ends of the displacement spectrum expected to contribute significantly to the bottom line. In addition to the low-displacement standard G 310 R, the G 310 GS will be coming to market in the second half of the year along with the K1600B “Bagger,” which was designed with the American rider in mind. Additions to the Heritage line, which include the R nineT and its siblings, along with a number of updates to existing models round out the 2017 selection.
“We intend to remain the benchmark in the segment of premium motorcycles,” said Schaller. “To this end we will continue to consistently pursue our model offensive in the BMW Motorrad segments of 310 to 1600 cubic centimeters capacity. For the 2017 season we will be offering our customers 14 new or revised models.
“In the years to come, the USA will be the second most important market for BMW Motorrad after Germany. We see great potential here. In the next few years we aim to tangibly increase our market share in the USA. In fact we’re already laying the foundation for long-term growth by introducing new products tailored specifically to market needs such as the new bagger and the classic R nineT family in the “Heritage” segment, and we’re also extending our sales and distribution structure, too.
“With our exceptional model offensive we have laid the cornerstone for a successful motorcycle season in 2017. We feel very confident moving ahead into the New Year and we expect to see ongoing sustainable and profitable growth. These forecasts of course assume a stable economic environment.”