about riders domain

Our little tale starts more than 30 years ago with Dan Thomas in a little one-room warehouse as he built the foundations of a company that would eventually become Rocky Mountain ATV/MC. Seeing the need for a complimentary street side to the successful off-road business brought about the birth of JakeWilson.com. Low prices, fast shipping and fantastic customer service quickly became hallmarks of the street side...but there was a lot of untapped potential.

So we decided to scrap the old name, completely revise our site and vastly improve the experience for our customers. We drafted a staff of enthusiasts to make sure no stone was left unturned and ended up building an entire domain for motorcyclists. You will find everything you need here to keep the ride going, from parts and accessories to gear and tires. We've also created a complete magazine where you'll find industry news, motorcycle and product reviews and more.

We're the only stop you need before tackling the next adventure. This is Riders Domain, where the ride starts.

our story photos
our vision

To appreciate every ride like it's our first, and inspire others to come along.
To engage with all riders and enhance their journey...
this is where the ride starts.

our values

GRAB A HANDFUL
There's a throttle out there just waiting to be twisted. This is what fuels us. If you are going to leave butt grooves on a seat, make sure it's on a motorcycle and not the couch. Seek new roads. Push your boundaries. Grab life by the bars!

TWO CYLINDERS ARE BETTER THAN ONE
Well, maybe not always, but two minds are always better than one. Share ideas freely because you never know what's going to get the gears turning. Communicate, collaborate and kick some ass!

OBSESSIVE TO A POINT
We're junkies, plain and simple, of the two-wheeled motorized variety. We love what we do, do what we love, and strive to inspire ourselves, our co-workers, our customers and fellow riders.

YOUR SH!T STINKS
Don't act like it doesn't. Be humble no matter how talented you are. We're all equal in the road's eyes.

BENCH RACE
Reach out and connect. Strike up a conversation with other riders, coworkers, the old lady in line at the grocery store. Hell, stare at your dog for a while and see what happens. Swap stories and share your passions, you never know when you'll make a new friend.

WHAT DOES THAT THINGAMAJIG DO?
Never stop learning. Embrace your role as a lifelong student. (Oh, and that left over part is called a wristpin clip.)

GRAB THAT NEXT GEAR
We never settle for "the norm". We push limits, overcome challenges and always look forward at the road ahead. Be creative. Be innovative. Be unique.

MAKE GRANDMA PROUD
Think about the type of person your grandmother would want you to be, then be better. Admit mistakes and learn from failures. Deliver on promises and be honest. Maybe pick up the phone once in a while...

THE TANK IS HALF FULL
Look at the positive in everything and strive to share that attitude with others.